diff --git a/render/render.js b/render/render.js
index 8d9bd366..731ebdf3 100644
--- a/render/render.js
+++ b/render/render.js
@@ -435,14 +435,14 @@ module.exports = function($window) {
 	}
 	function setAttr(vnode, key, old, value, ns) {
 		var element = vnode.dom
-		if (key === "key" || (old === value && !isFormAttribute(vnode, key)) && typeof value !== "object" || typeof value === "undefined" || isLifecycleMethod(key)) return
+		if (key === "key" || key === "is" || (old === value && !isFormAttribute(vnode, key)) && typeof value !== "object" || typeof value === "undefined" || isLifecycleMethod(key)) return
 		var nsLastIndex = key.indexOf(":")
 		if (nsLastIndex > -1 && key.substr(0, nsLastIndex) === "xlink") {
 			element.setAttributeNS("http://www.w3.org/1999/xlink", key.slice(nsLastIndex + 1), value)
 		}
 		else if (key[0] === "o" && key[1] === "n" && typeof value === "function") updateEvent(vnode, key, value)
 		else if (key === "style") updateStyle(element, old, value)
-		else if (key in element && !isAttribute(key) && ns === undefined) {
+		else if (key in element && !isAttribute(key) && ns === undefined && !isCustomElement(vnode)) {
 			//setting input[value] to same value by typing on focused element moves cursor to end in Chrome
 			if (vnode.tag === "input" && key === "value" && vnode.dom.value === value && vnode.dom === $doc.activeElement) return
 			//setting select[value] to same value while having select open blinks select dropdown in Chrome
@@ -491,6 +491,9 @@ module.exports = function($window) {
 	function isAttribute(attr) {
 		return attr === "href" || attr === "list" || attr === "form" || attr === "width" || attr === "height"// || attr === "type"
 	}
+	function isCustomElement(vnode){
+		return vnode.attrs.is || vnode.tag.indexOf("-") > -1
+	}
 	function hasIntegrationMethods(source) {
 		return source != null && (source.oncreate || source.onupdate || source.onbeforeremove || source.onremove)
 	}
diff --git a/render/tests/test-attributes.js b/render/tests/test-attributes.js
index 73cbd685..2d08007b 100644
--- a/render/tests/test-attributes.js
+++ b/render/tests/test-attributes.js
@@ -11,7 +11,43 @@ o.spec("attributes", function() {
 		root = $window.document.body
 		render = vdom($window).render
 	})
+	o.spec("customElements", function(){
+		
+		o("when vnode is customElement, custom setAttribute called", function(){
 
+			var normal =  [
+				{ tag: "input", attrs: { value: 'hello' } },
+				{ tag: "input", attrs: { value: 'hello' } },
+				{ tag: "input", attrs: { value: 'hello' } }
+			]
+			
+			var custom = [
+				{ tag: "custom-element", attrs: { custom: 'x' } },
+				{ tag: "input", attrs: { is: 'something-special', custom: 'x' } },
+				{ tag: "custom-element", attrs: { is: 'something-special', custom: 'x' } }
+			]
+
+			var view = normal.concat(custom)
+
+			var f = $window.document.createElement
+			var spy
+
+			$window.document.createElement = function(tag, is){
+				var el = f(tag, is)
+				if(!spy){
+					spy = o.spy(el.setAttribute)
+				}
+				el.setAttribute = spy
+
+				return el
+			}
+
+			render(root, view)
+			
+			o(spy.callCount).equals( custom.length )
+		})
+
+	})
 	o.spec("input readonly", function() {
 		o("when input readonly is true, attribute is present", function() {
 			var a = {tag: "input", attrs: {readonly: true}}